The release of the Iron Man movie in 2008 marked the beginning of Marvel Entertainment’s new approach to managing the movie rights to its comic book properties; Iron Man was the first motion picture that Marvel went ahead as well as produced itself instead of easily licensing out a character property to another studio in [...]

The release of the Iron Man movie in 2008 marked the beginning of Marvel Entertainment’s new approach to managing the movie rights to its comic book properties; Iron Man was the first motion picture that Marvel went ahead as well as produced itself instead of easily licensing out a character property to another studio in exchange for a licensing fee upfront.  This change in direction meant that Marvel would be abandoning its usual guaranteed upfront money for the chance to rake in a a decent deal wider potential profit after release.  Sure enough this in addition meant that Marvel was willing to risk that it might very well be left holding the bag if a motion picture it independently produced were to end up being a financial failure.  In short, Marvel’s new approach could very well be summed up with the following: higher risk for potentially (to a great extent)higher reward.

Starting with Iron Man as well as proceeding on with a variety of other announced next motion picture ventures, Marvel has deliberately chosen certain of its flagship character properties which it beleievs will have the greatest chance of succeeding with moviegoers. Marvel has as well been apparent vis-à-vis the fact that it intends to have its self-produced movie projects fit into a cohesive movie universe which will help to ultimately lay the foundations for a Marvel Avengers film afew years down the road. Beneath I will take a look at some of the film ventures that are intended to be imperative pieces of the Marvel movie universe.  From Iron Man to the impending Captain America movie, they every single one have their part to play.

Iron Man(2008)

With Iron Man, Marvel was creating a new film universe which they had acontrol of the quality of the product. With the huge financial success of this film, Marvel showed that controling their projects in-house could work. Iron Man allowed Marvel to establish  various central Marvel Universe characters, like Tony Stark/Iron Man(Robert downey Jr.) as well as Nick Fury(Samuel Jackson), that will doubtless be included in all of the subsequent Marvel film ventures.

The Incredible Hulk(2008)

While not anywhere near the boxoffice success of Iron Man, the Hulk film was winning enough,not costing Marvel within long operate.  It was the first motion picture that allowed Marvel to establich the commonality or cohesiveness of its motion picture universe by presenting it with the opportunity to have a character from one film (Downey Jr as Tony Stark) appear in a future film (the Incredible Hulk) thereby establishing a shared universe for its characters.

Iron Man II(2010)

This will be interesting to watch and see if Marvel is able to build off of the momentum that they created with the huge success of the firts Iron Man motion picture. Genuinely, the gamble starts here since Marvel has established that they can do their characters successfully in relation to screen as well as now they all have to make sure to keep up the level of success thst they have all previously reached. Iron Man II kind of represents the impending wave of films and they demand to keep the ball rolling concerning it, therefore to speak.

Thor(2011)

This might very well be a thing of a wildcard for Marvel; Thor is a popular character for Marvel, but not vis-à-vis par with Captain America, Spider-Man or Iron Man, and as such I dont believe that there is as a decent deal presure on the subject of the creative forces behind this motion picture to have it be a success of the scale of the Iron Man franchise.  If anything, Marvel is almost certainly just using it as abuilding block for their future avengers motion picture project as well as hoping that it finds itself a nice big receptive audience regarding the side.  It will be interesting to seehow Director Kenneth Branagh interprets the Mythology angle of this character for the big screen sans getting to bogged down.

The First Avenger: Captain America(2011)

Talking concerning movie projects feeling the heat: the next Captain America movie is definitely going to be in that challenge. Everything from concerns in relation to who they cast as the lead (it is now known that it will be actor Chris Evans of Fantastic Four fame), to how they interpret the famous red, white as well as blue costume as well as shield onscreen hasbeen fertile ground for comic fan forums over the concluding year or so. Now that the plot has been confirmned as being prepared in WWII, we can expect this motion picture to mainly deal with the back story of the character and set him up for his participation within the next Marvel Avengers film. Director Joe Johnston will be underneath the gun to come through in relation to this cornerstone motion picture.

The Avengers(2012)

This motion picture is what it will every one have been building up to. The Avengers movie is a thing that if done right, will be more than the sum of its parts – or no less than that is what Marvel has got to be expecting of this venture.  Marvel would be lying if they claimed otherwise: it’s pretty apparent that Marvel wants the Avengers to be nothing less than a mega successful film that will become a flagship franchise for them, with potential to spin off numerous other projects.  the cast for this movie will be pretty a decent deal decided by the time it goes into production since it will be within works after the other Marvel films have all been cast as well as the important actors of the other Marvel motion pictures will have the Avengers motion picture in their contracts, accordingly it will be up to whoever is chosen to direct to make sure the various actors concerned offer up an effort that is indeed more than the sum of its parts. Marvel has a couple of years and counting to make sure they become it right.

Obviously, with the culmination of the subsequent Avengers motion picture, Marvel will be hoping to have a well established and cohesive film universe framework from which they can launch new franchise ventures for many years to come. Additionally to the movie ventures mentioned above, Marvel has also acknowledged that they are observing some other film ideas, such as Ant Man and Doctor Strange; with Marvel’s latest acquisition by Disney, there is some speculation that an Ant Man film might get an animated venture, while the nearly all likely approach to a Doctor Strange motion picture could likely well be a film that shares a lot in common with the Harry Potter franchise in its look or style due to that series of motion pictures success dealing with the subject of magic.

Subsequently how well will Marvel fare with its flagship properties in such upcoming projects as the Captain America motion picture as well as the Avengers motion picture ?
In all honesty, all us comics film fans can do is wait and see which approaches Marvel chooses for its subsequent film projects as well as hope that their decisions meet with both central as well as box office success down the road.  Accordingly far, Marvel seems to be on the correct track as well as following a incredibly adequate road map…

Tags: hollywood, new movies, super heroes // 5 Comments »